I SELL FOR MYSELF
You carry the number alone. No SDR, no real leads, no plan.
You want a system you can run this quarter.
→ The Cold-2-Warm Course & the free book
I LEAD A TEAM
Your sellers work hard but the right prospects still aren’t on the calendar. You want it built with you — then run with you until it hums.
→ The New Business Audit & the Cold-2-Warm™ System
Cats attract. Dogs chase.
STOP CHASING BUYERS. START ATTRACTING THEM.
THE REAL ENEMY
It isn’t that you’re bad at selling. It’s that no one can see you.
Three things keep good sellers invisible — and none of them get fixed by more sales training.
01 / THE SHIELD
The digital shield
Gatekeepers, spam filters, full voicemail boxes. The harder you push on the wall, the more you look like everyone else pushing on it.
02 / THE FAKE LEAD
A name is not a lead
Your manager hands you “leads” — a list of companies already spending with your competitors. No introduction. No plan. No way in.
03 / THE LABEL
The chasing spammer
One more cold touch and you risk being seen as the pest, not the professional. The label sticks — and it’s the one thing you can’t afford.
PROOF IT WORKS IN THE HARDEST PLACES
Rebuilt a six-figure program in one of the toughest markets in the country.
Muncie, Indiana — the second poorest county in the state, competing against the entire Indianapolis pro-sports market. No team. No safety net. Zero cold calls.
25
NEW SPONSORS, ONE SEASON
$500K
REVENUE RECOVERED AFTER COVID
0
COLD CALLS OR COLD EMAILS
WAYS TO WORK WITH ME
Start where you are.
Climb when you’re ready.
Whether you’re a single seller building your own pipeline or a leader rebuilding the whole engine — there’s a rung for you.
STEP 01
FREE
PDF download
White Collar Prospecting — the book
FOR THE CURIOUS SELLER
The full philosophy of replacing random, low-percentage outreach with a reliable way to generate warm appointments. Read it in an afternoon.
STEP 02
$497
self-paced course
THE MISSING RUNG
The Cold-2-Warm™ Prospecting Course
FOR THE FULL-CYCLE SELLER WITH NO SDR
The exact system, broken into steps you run yourself: build your list, write a value statement that opens doors, create a lead magnet, and take massive warm action — until they buy or die. No agency retainer required.
STEP 03
$5,000
diagnostic
New Business Audit
FOR SALES ORGANIZATIONS
Find out why good prospects aren’t on your calendar — starting with an 80/20 analysis of your customers and your product mix, then your Ideal Client Profile, Unique Value, and Outreach Mix. Written report plus a live findings session. Engage Cold-2-Warm™ within 90 days and every audit dollar credits toward the build.
STEP 04
$8,500 + $2,500/mo
done-with-you · two phases
Cold-2-Warm™ Outbound Prospecting
FOR SALES ORGANIZATIONS
We build the complete outbound system you own forever — 80/20 analysis, tiered prospect list, positioning, campaign copy library, lead magnet, CRM — then run the campaign with you until it hums. Direct mail, email, and phone working in sequence, aimed at the buyers you most want.
THE COLD-2-WARM™ PROSPECTING COURSE
Everything I built at Ball State — turned into a system you can run alone.
You don’t need a marketing department or an SDR team. You need a map. This course walks you from invisible to attracting, one step at a time, using the same playbook that recovered $500,000 and signed 25 new clients without a single cold call.
01 | Why learn from me
The Ball State case study, start to finish.
02 | The evolution of prospecting
Why cold no longer works — and what replaced it.
03 | Positioning: from chasing to following up
Become the cat, not the dog.
04 | Build your list
ICP, list size, data tools, decision-makers, trigger events.
05 | Write your value statement
The differentiating copy for every email, script, and DM.
06 | Create a lead magnet
Low threshold, marketable, positioning — built with AI.
07 | Take massive warm action
Direct mail, automated email, LinkedIn at scale.
08 | Rinse & repeat
Automate it, then pour the saved time into warm deals.
THE BOOK
White Collar Prospecting
For most sellers, lack of skill is not the problem. The problem is getting the attention of the right prospects — and earning the chance to sell. This is where it starts, and it’s free.
THE NEWSLETTER
The Sovereign Seller
A monthly email for B2B sellers who want to own their own pipeline. Warm-meeting tactics, prospecting systems, and the mindset of career sovereignty — in your inbox once a month.
WHY ME
“As long as the brand carried me, I was fine. Then it stopped — and I was left out in the cold with no plan.”
For my entire career I was the full-cycle seller — no SDR, no support, prospecting on my own. When the brand stopped working, I had no choice but to build a system that did. A Cold-2-Warm™ approach that warms buyers with marketing before I ever reach out, and lead magnets that get them raising their hand on their own.
Property of the Year. GM of the Year. Four straight years of pipeline I could actually forecast — without grinding, without getting ignored, without ever being mistaken for a spammer again. Now I teach it.
Ready to stop being invisible?
If you’re working hard but the right prospects still aren’t showing up, let’s fix the reason why.