Cats attract. Dogs chase.
THIS COURSE TEACHES YOU TO STOP CHASING.
WHO THIS IS FOR
You carry the number alone — and you’re tired of being invisible.
If you’re the full-cycle seller with no SDR, prospecting on your own, you already know the three walls.
01
The digital shield
Gatekeepers, filters, full voicemail boxes. The harder you push, the more you look like everyone else pushing.
02
A name is not a lead
The “leads” you’re handed are companies already spending with competitors. No intro. No plan. No way in.
03
The chasing spammer
One more cold touch risks the one label you can’t afford — the pest instead of the professional.
WHAT’S INSIDE
From invisible to attracting — one step at a time.
Eight modules. Self-paced. No agency retainer required.
01 | Why learn from me
The Ball State case study, start to finish.
02 | The evolution of prospecting
Why cold no longer works — and what replaced it.
03 | Positioning: from chasing to following up
Become the cat, not the dog.
04 | Build your list
ICP, list size, data tools, decision-makers, trigger events.
05 | Write your value statement
The differentiating copy for every email, script, and DM.
06 | Create a lead magnet
Low threshold, marketable, positioning — built with AI.
07 | Take massive warm action
Direct mail, automated email, LinkedIn at scale.
08 | Rinse & repeat
Automate it, then pour the saved time into warm deals.
PROOF IT WORKS
Built in one of the toughest markets in the country.
25
NEW CLIENTS, ONE SEASON
$500K
REVENUE RECOVERED
0
COLD CALLS OR EMAILS
WHO’S TEACHING IT
“For my entire career I was the full-cycle seller — no SDR, no support. When the brand stopped carrying me, I built the system this course is made of.”
Shane Nichols · Founder, White Collar Prospecting · Property of the Year, GM of the Year