“I’ve spent years helping business owners build sales systems. And the whole time, I’ve been quietly searching for the same thing they need — a real inbound pipeline for my own business. Shane’s book was the clearest thinking I’d encountered on the problem. So I brought him in. He helped me build my list, wrote my direct mail campaigns, and created a multi-touch prospecting system from scratch — professional work, built around a legitimate strategy. If you’re a sales professional who’s been meaning to solve your own pipeline and just haven’t found the right system — that’s exactly where I was. Shane’s work is worth your time.”

— Matt Nettleton, President, Sandler DTB

“Shane helped Bearstone build a much stronger foundation for growth. He brought structure to our outbound efforts, improved how we present ourselves in the market, and created marketing pieces that we can actually use to start conversations. He’s not just creative — he understands sales, positioning, and follow-through. He’s helped us make real progress.“

— Bill Henrichs, Owner, Bearstone LLC

“I was doing what everyone does — calling, emailing, hoping something stuck. Shane changed that. We built a real plan: the right targets, the right message, the right sequence. Now I’m sitting across from people who can actually spend money on TV and digital. That’s a completely different conversation.“

— Kelly Koza, Senior Account Executive, TEGNA / First Coast News (ABC/NBC), Jacksonville, FL

“Working with Shane on my first direct mail campaign opened my eyes. We didn’t just write a letter — we identified exactly who we were targeting, why they would care, and what would make them respond. The headlines he developed were sharper than anything I would have produced alone. But more than the assets, it’s the mindset shift that’s stuck with me. Prospecting isn’t about volume. It’s about precision. Shane taught me that.“

— Tom Doran, Account Executive, LocaliQ, USA Today Network

“What I appreciate about Shane is that he can take a lot of moving parts and make them clear. He helped Bearstone build a much stronger foundation for outreach and growth. Our messaging is better, our follow-up is more intentional, and our overall marketing looks more polished and credible. Shane brings both creativity and common sense, which is a great combination.“

— Julie Revard, Sales Manager, Bearstone LLC

“I’ve spent a long time in enterprise telecom sales, and I can tell you Shane brings real value. He helped Bearstone sharpen our message, improve our outreach, and build a more thoughtful approach to prospecting. He asks smart questions, listens well, and then gives you something useful you can actually use. Shane knows how to help a business look more professional and sell more clearly.“

— Rick Ryan, Account Executive, Bearstone LLC

“Shane and I go back to the Indianapolis Star in the late ’90s. I follow what he posts on LinkedIn almost every day, and I’ve read the book. What strikes me is the consistency — the framework he’s built is exactly how I watched him operate when we were both in the field together. This isn’t recycled sales advice. It’s documented proof of how he actually sold.“

— Bill Jarchow, Market Retail Account Executive, Comcast Advertising, Indianapolis